What’s the meaning behind The Armchair Generals? “Military Generals create strategy to win land wars. Armchair Generals make music to win mind/attention wars. Radio, Broadcast/Cable, Satellite & the Internet are our theaters of combat. Acoustic/electronic instrumentation played in the pocket are our weapons of choice. Of course; the battlefield is your mind by way of what sounds/images you find interesting. We recognize that you have a lot of entertaining choices and over a million channels of content from which to choose; and like all military generals, we are fighting to win.”